Since then, T-Series has been led by his son Bhushan Kumar and younger brother Krishan Kumar. However, Gulshan Kumar was murdered by the Mumbai mafia syndicate D-Company on 12 August 1997. They eventually became a leading music label with the release of Aashiqui (1990), composed by Nadeem–Shravan, which sold 20 million copies and became the best-selling Indian soundtrack album of all time. Their breakthrough came with the soundtrack for the 1988 Bollywood blockbuster Qayamat Se Qayamat Tak, composed by Anand–Milind, written by Majrooh Sultanpuri, and starring Aamir Khan and Juhi Chawla, which became one of the best-selling Indian music albums of the 1980s, with over 8 million sales. Kumar, initially a fruit juice seller in Delhi, founded T-Series to sell pirated Bollywood songs before the company eventually began producing new music.
While best known as a music label, T-Series has also had some moderate success as a film production company.
T-Series also owns and operates the most-viewed and the most-subscribed YouTube channel, with 201 million subscribers and 173 billion total views as of 15 December 2021. As of 2014, T-Series is India's largest music record label, with up to a 35% share of the Indian music market, followed by Sony Music India and Zee Music. It is primarily known for Bollywood music soundtracks and Indi-pop music. Super Cassettes Industries Private Limited, doing business as T-Series, is an Indian music record label and film production company founded by Gulshan Kumar on July 11, 1983.
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